Big B has published his blog stats and here is a quick snapshot:
- Unique visitors – 1,05,0,520 since April
- Total number of visits since April ’08 – 2,37,0,000 approx, includes unique and regular visit
- Total page views since April – 1,14,00,000 approx
Now, take a look at BigAdda site traffic stats (from comscore) [April – August 2008]
- UUs (in ‘000): 4190
- Visits (in ‘000): 6132
- PVs (in mn): 40 (*)
Since the funnel data is not known (i.e. how many users visited Big B’s blog from bigadda and vice-versa), lets go ahead with the current raw numbers and essentially, that means:
Big B’s approx contribution to BigAdda traffic (in %);
- UUs: 25%
- Visits: 39%
- PVs: 28.5%
Even if you adjust for cross traffic, Big B’s blog is contributing a very significant numbers to Bigadda – if I were running a socionet which is dependent on one celebrity, I’d be really worried.
What about you?
* : For PVs and Visits, Big B stats include Sep numbers as well, while comscore data is only till aug.
Ashish Sinha