BIG Music, part of Reliance Entertainment after signing deals with Universal Studios, Paramount Pictures, Warner Bros has partnered with Fox and Disney for its home video business.
BIG Music & Home Entertainment is also looking at merchandising business (T-shirts/caps/posters etc) under the ‘BIG’ brand.
We are looking at new distribution avenues with the purpose of having a robust distribution network before trying to acquire content. Today, we do not want to be restricted to the music outlets and are targeting family stores and hypermarket
BIG Music & Home Entertainment is targeting revenues of Rs. 100 crore (the Indian Entertainment Industry is worth 850 crores).
Recommended Read: The Great Indian Entertainment Industry – All set to bOOm
Ashish Sinha