Big Is Better : 5″ Screen Size Devices Have Higher User Engagement [#AppReport]

A new research study shows that users are spending 23% more time in apps on five-inch screen size devices or larger screens compared to the small screen devices.

Localytics’ study also shows that users spend almost 66 minutes in each individual app per month on five-inch screens, compared to 52 minutes a month in each app on four-inch devices.


Five-inch devices also have a 3.53% higher average session length than four-inch devices. This data clearly shows that the users’ experience has enhanced with larger screens.

The study also says that user engagement is much higher on Samsung than Apple devices. Samsung users average 22.9% more time in apps than Apple users.


The data also shows that overall, Android phone users spend 29% more time in app on their devices than iOS users, largely because the average number of app launches per month is 15% more for Android users.

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