BigAdda more user friendly than FaceBook/Orkut?

What would be your first reaction if you come across a report that states BigAdda is more user friendlier than Facebook and orkut?

Well, Juxtconsult has published a usability report (sample size: 200) that puts BigAdda (score: 6.9) ahead of Orkut (5.4), Facebook (4.5), (5.4), (5.4), (5.3) and (5.2) in Website User Friendliness.

To a certain extent, I agree with this rating – BigAdda is more neatly designed and so far has maintained a sense of cleanliness in the site (they don’t have apps/ads so far, so still too early to say they are cleaner!).

There are minimal features (mainly groups/music/videos and mobile) – and both Orkut and Facebook are suffering from feature overload – so many useless apps, so many spammy groups.

Having said that, the network effect still lies with FB and Orkut and BigAdda still has a long way to go (they claim 1.5 mn user base).

What’s surprising about the report is that they haven’t added IndyaRocks to the list – nevertheless, here are the traffic details from comscore:

Only has been taken into account as Orkut started redirect few months back.

What’s your opinion?

Add comment

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.