If there was any doubt that the next battle front for Indian e-commerce companies will be mobile, here’s something that will put an end to it: Snapdeal has announced that 50% of all the sales it does happens through mobile devices.
In October 2013, nearly 30% of Snapdeal’s orders came from mobile.
Here’s some insights from the last 3 months data the company has shared
- 45% of the transactions seen on mobile come through the native applications while the remaining 55% come through the mobile site.
- 20% of all app users open the Snapdeal app every day.
- Android is the more popular operating system accounting for 80% followed by iOS at 20%
- The average ticket size of orders place through the mobile apps is higher than those placed through the mobile site.
- Fashion and home related products are most popular amongst customers buying over mobile owing to the impulsive buying patterns for these products.
#flipkart Is Going M-Commerce Too
Snapdeal’s larger rival Flipkart is also pushing hard to become an m-commerce company. Earlier, its CEO Sachin Bansal had said that in 2-3 years, the company will become largely an m-commerce company. Flipkart offers special discounts to customers who download their app and buy from mobile. Read: Flipkart’s Mobile Strategy.
Ashish Sinha