Billu, Hungama launch social app on Orkut

Billu Barber has partnered with Hungama and the online promo has started with launch of Orkut app (hopefully, FB app is on it’s way).

Bill Barber's MakerOver Salon

“Just like the film Billu is about two worlds coming together to create special moments between two great friends, Hungama Digital has created an application to help create a special reunion between you and your old friends over the web. Once you download the Billu ‘Dosti Ke Rang, Shahrukh Ke Sang’ application, you can create a group photograph of your gang with pictures that you upload, or from your social network profile. Shahrukh Khan will be a part of this gang in the centre of the picture.” – more details here

Do you these applications help create buzz? While some of them does invoke discussions (Rock On on Facebook vs. BigAdda), does this is any form translates to mullah @ box office?

What’s your opinion? Do you fall to the ‘hype’ marketing?

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