Binance to Sponsor The Weeknd’s Global Concert Tour

  • The world’s largest cryptocurrency exchange – Binance – joined forces with the popular Canadian singer The Weeknd. The platform will be the official sponsor of the artist’s upcoming tour in July.
  • Binance will also partner with HXOUSE to release a non-fungible token collection for The Weeknd’s tour.
  • In a recent statement, the exchange said it is “excited” to become the official financial backer of the Weeknd’s “After Hours Till Down” tour. The event will start on July 8 and be held across several cities in Canada and the USA.

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