Microsoft Bing has announced that it will introduce its version of the mobile-friendly search ranking signal in the coming months.
Unlike rival Google, Bing hasn’t provided a specific date on which it will flip the switch on its mobile-friendly algorithm and is instead opting for a slower roll-out in order to gather feedback from Webmasters.
The move to push sites that are mobile-friendly higher in the search ranking is largely due to Bing receiving increasing amount of its traffic from mobile devices over the past few years.
Like Google, Bing too will add a mobile-friendly tag beside websites in its search results, and says that while it began testing the label last month, its broader roll-out will begin soon.
The upcoming update will work a lot like Google’s Mobile Friendly Update, which will strive to find the fine balance between showing the most important information for a search and the content best optimized for mobile devices.
Microsoft says relevancy will always trump mobile-friendliness, but in order to get as many sites to be mobile-friendly is working on a tool to allow Webmasters to analyze their pages to see if they meet the mobile-friendly criteria.
Factors determining mobile-friendliness
- Navigation – Buttons, links and menus should be large enough and spaced well apart
- Readability – Text on the page should be large enough to read without zooming/scrolling
- Scrolling – The content on the web page should fit within the device width
- Compatibility – Content on a page needs to be compatible with the device
All the factors will need to be met in order for a web page to be considered mobile-friendly by Bing’s algorithms. The company is also considering other factors such as pop-ups which create friction in navigation in the determination of mobile-friendliness.