IAN (Indian Angel Network) has made a Rs. 2 crore angel investment in Birds Eye Systems, a Mumbai-based intelligent traffic monitoring solutions venture. The company, promoted by Brijraj Vaghani and Ravi Khemani, with valuable work experience in the US wireless and internet industry, had earlier received small funding from the Centre for Innovation, Incubation and Entrepreneurship (CIIE).
Traffline, the company’s flagship product, is a low-cost, real-time traffic monitoring system that broadcasts live traffic conditions to road commuters using its patented technology. It also provides software and mobile applications, for transport related applications.
Users can download this information from www.traffline.com, the company’s online platform and can be used by road commuters, traffic police, emergency service providers and infrastructure and city planning agencies (company claims 15-20% reduction in traveling time). The user can also avail real time traffic information on his mobile phone from http://m.traffline.com/. These notifications of live traffic conditions along your chosen road would be delivered as SMS or Email provided at the time of registration.
The IAN investment will go towards expanding the Company’s footprint around the country, enhancing scope of services and further development of the product and augmenting key management. Currently Birds Eye Systems’ services are offered in Mumbai, Delhi and Bangalore.
Birds Eye Systems launched its product early this year and is already visited by nearly 1,000 visitors a day. The company’s taxi booking service launched in September 2011 has built 15,000 user base and is now geared to add more cities and taxi service providers.
The company plans to integrate additional external sources with its Traffline platform to offer wider coverage Birds Eye Systems will shortly start offering customized solutions to map providers that they can use to value add their products. The logistics companies will benefit from historical data on traffic patterns to plan their routing better.