Internet has arrived and we all know that BJP takes digital more seriously than any other party (maybe too seriously?). But it seems Congress just outdid them on the September 30th, the Ayodhya verdict day.
BJP claims that the day Ayodhya verdict was announced, Congress redirected bjp.com domain (which is now a parked domain) to AICC (All India Congress Committee) website, i.e. Congress.org.in.
According to the BJP, more than 40 lakh hits were received on the ‘bjp.com’ site on Sep 30, and users were automatically redirected to the AICC site. The private website is owned by Bharat Janata Prakashan, allege BJP officials [source].
Screenshot of search result page , when you search for bjp.com on Google
For one day, Congress apparently ‘did it’ (or maybe it was one of the Congress loyalists!).
Smart strategy or Cheap one? What’s your take?