Despite of its falling fortunes and popularity Research In Motion (RIM) has launched the Blackberry Porsche P’9981. Built in association with Porsche Design, the phone aims to re-create the brand charisma that has seen a constant fall over the past few months due to the emergence and sustained growth of agile players like Samsung, Nokia etc.
However, this Blackberry is not for the normal you and me who can at max spend 40-50k for a handset because this beauty is priced at a whooping 1.39 lac. According to PTI, this handset will not be sold through traditional channels and will be available only on order. However, later the company might sell the phone through premium outlets.
The P’9981 also launched in Canada a few days back and can be instantly identified as a Porsche Design product, thanks to the exclusive forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display.
What’s more! It also boasts of a bespoke Wikitude World Browser augmented reality app experience and includes an exclusive PIN that easily identifies the customer as a holder of a Porsche Design P’9981 smartphone from BlackBerry.
Other features of the phone include a 1.2 GHz processor and Liquid Graphics
However, seeing its price positioning its losing market gravity is still a question. Or will it change its fortunes? That’s yet to be seen.