BlackBerry Gets the Pricing Wrong Again; Launches Q10 at Rs 44,999


BlackBerry Gets the Pricing Wrong Again; Launches Q10 at Rs 44,999

blackberry-q10Gone are the days when you used to get reasonably priced phones. Continuing with the trend of phones launching above the 40k mark, BlackBerry has launched the Q10 in India at Rs 44,999.

The phone is the second in the BB10 series, that runs on the completely new revamped operating system that was released in January this year. The Z10 the first in the series with the complete touch experience was launched at 43,490. So the pricing of the Q10 is bit surprising and shocking. Most people were hoping that BlackBerry would be aggressive with the pricing to drive adoption of BB10 and also try to hold on to customers who swear by the BlackBerry keyboard.

The Q10 features a Qwerty keyboard below the 3.1-inch touchscreen. The smartphone has a SuperAMOLED display with resolution of 720x720p and 328ppi pixel density. Under the hood, the phone runs on the BlackBerry 10 operating system and packs a 1.5GHz processor, coupled with 2GB RAM. It has 16GB of onboard storage which can be expanded with a 64GB via microSD card.

The phone has 8 megapixel rear camera and a 2MP front shooter. Connectivity options in the Q10 include 2G, 3G, Wi-Fi, Bluetooth 4.0 NFC and microUSB 2.0. The device has a 2,100mAh battery. It will be available in two colors – black and white.

The highlight of BlackBerry 10 is the BlackBerry Hub, which brings all  conversations together in one place that a user  can easily access at any time from any app with a simple “peek”.

Considering the flak that BlackBerry got when it launched the Z10, we can imagine the kind of reaction it is going to receive for this move.

The Q10 does have a premium field to it. The back panel on the black version has a carbon weave pattern that is unique to each device and the BlackBerry Q10 has a metal frame forged from a single block of cold stainless steel. It takes 20 minutes to make each piece. It also has a triple microphone for background noise cancellation.

The Q10 is the only premium phone in the market that boasts of a Qwerty keyboard, as most manufacturers have dumped this form factor in favor of touch screens.

Apart from the Z10 and the Q10, the third phone in the BB10 series is the Q5. This also has a QWERTY keypad and is expected to be priced around Rs 20,000.

While most people have moved on to other operating systems, predominately Android and iOS, BlackBerry has a lot of work to do to gain back the trust of customers.

BlackBerry also announced last month, that it would be bring its BBM to Android and iOS, a move that is likely to see more customers jump ship.

Recommended Read: BlackBerry Z10 Review

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