Can BlackBerry Q5 Aimed at the Masses at Rs 24,990 Save BlackBerry?


Can BlackBerry Q5 Aimed at the Masses at Rs 24,990 Save BlackBerry?


BlackBerry has officially unveiled the BlackBerry Q5 in India today. The mobile phone manufacturer has priced the device at Rs 24,990 and it will be available in stores starting tomorrow. The smartphone will be available in black, pure white and red.

This is the cheapest BlackBerry 10 device. The all touch screen Z10 was priced at Rs 43,490 and the premium keyboard Q10 is priced at Rs 44,990.

Like the Q10, the Q5 will have a QWERTY keyboard, but will be in full plastic chassis that is similar to the Curve range of smartphones. The Qualcomm Snapdragon S4 Plus dual-core processor in the Q5 is clocked at 1.5 GHz and is the same one has the Z10 and Q10. It even has 2GB of RAM and has a 3.1-inch LCD display with 720×720 pixel resolution.

It has a 5 megapixel rear camera and 8GB of internal memory, with a microSD card slot that can support 64GB of storage. It has a 2,180 mAh battery and if the Q10 is anything to go by this should also give great battery life.

BBM Voice Now Available to All BB Users

BlackBerry announced that BBM Voice will now be available for all users running BB 5 and upwards. It allows users to enjoy free voice calls over Wi-Fi via BBM. BBM Video is already available on all devices running BB10.

Can The Q5 Save BlackBerry?

BlackBerry will be counting on the Q5 to lift its failing fortunes especially in emerging markets like India. It has slipped out of the top 5 smartphone makers which is dominated by Android manufacturers like Samsung and local OEMs like Micromax and Karbonn.

With the variety of colors and the Qwerty keyboard this phone is probably targeted at the connected urban youth who are now all carrying Android and iOS devices and using apps like WhatsApp and WeChat to message each other.

The once number one smartphone maker unveiled its all new BlackBerry 10 OS in January this year as it sought to make a dent in Android and iOS device sales.

BlackBerry has a loyal set of customers which are addicted to the device because of its QWERTY keyboards and also because of its enterprise services. BlackBerry recently announced that it would be bringing its enterprise solution in the form of Secure Work Space to Android and iOS devices and is also expected to bring BlackBerry Messenger to both operating systems within the next couple of months.

When we reviewed both the Z10 and Q10 we found the devices to be a bit pricey and were hoping that BlackBerry would have priced the device lower so has to attract consumers and developers to its operating system.

Priced at Rs 24,990 we think BlackBerry has hit the middle ground the pricing, especially for a device that has a lot of the same internals like the Q10. But considering this is still a new operating system which is maturing, we feel BlackBerry should have priced it at the sweet spot of Rs 20,000.

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