How not to reach out to Bloggers

While we receive loads of emails asking us to profile their ‘ventures (which in some cases are a clone with no sense, sometimes, just a domain name change of an earlier venture), this one is surely worth mentioning

Dear blogger
We have been observing you on your blog space for quite a long time and your writing truly is a refreshing piece of cookie on internet. There is no doubt that your writing skills especially been observed through your blog has a real potential and quit persuasive for readers.

Therefore , it is our pleasure to introduce <blah>

The email was BCCed to bloggers – how many of them would profile a service like this, which doesn’t even care to build relationship.

PR, especially in new media is all about building relationships and shouldn’t be confused with mass marketing.

What’s your opinion?

Also Read: How should startups approach Bloggers?

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