Online jewellery store has secured $5mn funding from Accel Partners and Meena Ganesh, CEO & MD of Pearson Education Services.

BlueStone is founded by Vidya Nataraj and Gaurav Kushwaha and offers latest jewellery designs and a wide range of products.

Gaurav Khushwha was earlier the CEO of Chakpak (which was later acquired by Flipkart). Vidya Nataraj is an MBA from INSEAD and earlier worked with family-owned Landmark Ltd (a books and lifestyle pan-India retail chain later sold to TATA Trent).


The funding was actually closed 2-3 months back and even Pepperfry, the ecommerce startup by ex-eBay India head is betting big on selling jewellery online. Earlier, another online jewellery store CaratLane raised $6mn from Tiger Global Management LLC.

Recommended Read: 5 Reasons Why There Is No E-commerce Bubble in India [Hint:Women Have Yet To Begin Shopping Online]


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