BNPL experienced a significant increase in client base during diwali

  • There has been a sharp uptake in BNPL over the past 1.5 years as customers are moving more towards online commerce.
  • A large share of customers may not be using credit cards and BNPL is one of the few credit products they use.
  • 40% of our 3.5 million customer base is self-employed individuals who are typically not the target group for the traditional banking sector as they tend to focus on the salaried professionals working for MNCs and large companies.


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