BoAt and Noise Enter Smart Ring Market in India

  • BoAt and Noise, successful in contending with Apple, Samsung, and Huawei in India’s smartwatch market, plan to expand into smart rings.
  • Last month, both companies announced their intention to launch smart rings in India, backed by growth in India’s smartwatch market.
  • The primary factor for their success is the focus on affordable devices that mirror the look and feel of high-end wearables.
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