Moser Baer has launched USB drives pre loaded with Bollywood movies (“Kaminey”, “A Wednesday”, “Padosan”, ‘Khosla ka Ghosla’ etc) and comes at a premium of Rs. 850 (though the retail/discounted price is Rs. 680/ for 4GB usb drive).
USB drives without the bundled movies costs Rs. 700 (discounted/retail price being Rs. 595/) and essentially, you pay Rs. 85/ for the movie and rest for the usb drive.
Hoping that the content is DRM protected(?), it would be interesting to see whether the consumer perceives any value in such bundling or not (currently, the price of Kaminey VCD in Infibeam store is Rs. 77/ and DVD costs Rs. 138/).
The company has recently launched slimmest USB flash drive as well.
Airtel Partners with Indian Postal Service for Document Collection [Karnataka]
Airtel has partnered with Indian Postal service enabling subscribers in filling the form, collection of documents, authenticating etc. This service will be available in the 59 Head Post offices 1950 sub post offices in Karnataka (Airtel customers will have access to around 2000 post offices).
BSNL Partners with Obopay
BSNL has partnered with Obopay for the launch of mobile payment service enabling subscribers to pay their bill via credit cards.
“Under the “Billpay” service, customers in the West Zone-Chhattisgarh, Madhya Pradesh, Maharashtra and Gujarat-will have to make an one-time registration of their credit card. The registration will help the customer to pay all the BSNL bills through his mobile in the future “ [source].
Tata Teleservices Hits 75 million mark
TTSL is the fastest in India to hit the 75 million subscriber base. The company has now overtaken BSNL to become the 4th largest wireless telecom operator in the country.