- Rule 1. Consult Your Truth-Tellers
- Rule 2. Pinpoint Your Market Entry
- Rule 3. Launch Seemingly Random Market Experiments
- Rule 4. Survive Catastrophic Success
- Rule 5. Capture Winner-Take-All Markets
- Rule 6. Create Bullet Time
- Rule 7. Anticipate Saturation
- Rule 8. Shed Assets Before They Become Liabilities
- Rule 9. Quit While You’re Ahead
- Rule 10. Escape Your Own Black Hole
- Rule 11. Become Someone Else’s Components
- Rule 12. Move to a New Singularity