Bonus: The 12 Rules Of Big Bang Disruption

  • Rule 1. Consult Your Truth-Tellers
  • Rule 2. Pinpoint Your Market Entry
  • Rule 3. Launch Seemingly Random Market Experiments
  • Rule 4. Survive Catastrophic Success
  • Rule 5. Capture Winner-Take-All Markets
  • Rule 6. Create Bullet Time
  • Rule 7. Anticipate Saturation
  • Rule 8. Shed Assets Before They Become Liabilities
  • Rule 9. Quit While You’re Ahead
  • Rule 10. Escape Your Own Black Hole
  • Rule 11. Become Someone Else’s Components
  • Rule 12. Move to a New Singularity

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