Bookmyshow has acquired majority stakes in social media based event platform, Eventifier for over $1mn. Both the companies are Accel funded (more of an acquihire deal).
“Eventifier solves a larger problem of social media, which is fragmented today but is extremely critical to any business need. Companies need to connect the dots on how consumers sitting on various social media platforms are relevant to them,” said Ashish Hemrajani, co-founder & CEO of Bookmyshow.
Eventifier had earlier raised $500K angel funding from Accel and KAE Capital.