BookmyShow partners with Airtel

Bookmyshow (Network18 venture) has partnered with Airtel and their app will now be available on Airtel Live.

Airtel customers can book tickets on the Airtel WAP site live.airtelworld.com/AirTel Live on all GPRS enabled handsets. Airtel customers can also call 5432191 that would be directed to the Bookmyshow call center for tele-booking and home delivery, for any cinema/Play theatre/concert venue covering any show time.

If you look at ticket booking space, BookmyShow seems to have created a niche (heavy investment in marketing) which has resulted in the site being a de-facto choice for booking tickets.

Do you use Bookmyshow or go to individual movie theatre website to book tickets?