Boomtrain, a marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint, today announced it has signed a definitive agreement to acquire partner, India-based Nudgespot.
Nudgespot raised 4 crores last year from Kae capital.
Nudgespot has built a messaging platform that will integrate into Boomtrain’s technology to deliver a seamless experience for businesses to communicate with customers and visitors on websites and in mobile apps.
Boomtrain and Nudgespot initially partnered nine months ago, and have been co-developing a product that combines Nudgespot’s platform with Boomtrain’s AI technology. Terms of the acquisition were not disclosed.
With the addition of Nudgespot, Boomtrain significantly expands its APAC business. Together, Boomtrain and Nudgespot will have 70 people in offices located in San Francisco and Bangalore, and will continue to expand its footprint globally. Integration of operations began on August 1, 2016. The teams will continue to collaborate to add more functionality to Boomtrain Messenger during its beta program.