Brain and Sales
February 5, 2020 2020-02-05 18:10Brain and Sales
Brain and Sales
Copywriters are well aware of the importance of focusing on benefits, rather than features. We’re not interested in what a product does; we’re interested in how it helps us do what we need to do. How does the product help us reach our goals?
Now there’s evidence that products that help us reach goals related to our identity jump to the top of the queue.