Copywriters are well aware of the importance of focusing on benefits, rather than features. We’re not interested in what a product does; we’re interested in how it helps us do what we need to do. How does the product help us reach our goals?
Now there’s evidence that products that help us reach goals related to our identity jump to the top of the queue.
The biggest difference between a normal org and a high-growth org is well, the pace of decision-making. But how can you improve decision making when you have grown to a certain size and when teams often do not get to communicate better with each other. Ladies and Gentlemen, We are happy to announce...
The app ecosystems are changing. Thanks to Google and Apple (tax/policies), the app ecosystems are going through a major overhaul and it’s time to rethink (and redo) everything we know about the app ecosystem. Is sideloading a good idea? What about payments (and the Google/Apple tax)? How can...
At a time when plenty of businesses are facing a shortfall in profits due to the implications of the coronavirus pandemic on the world, it’s absolutely essential to look for ways to convert readers into customers with minimal CAC(Customer acquisition cost). While there are a few approaches...
