Brain Baazi : Times Internet launches a quiz app

Everybody wants to do HQ Trivia and the latest to enter is Times Internet with BrainBaazi app.
Live shows are hosted everyday at 1 pm. The host appears on your screen and asks you simple questions. Just choose the right answer to move to the next level.

With everybody jumping the quizzing wagon (i.e. HQ Trivia inspired), who do you think will win this space? (Startup Loco has been acquired by Pocket Aces for $1mn).
What would it take to win this game? The platform that asks easiest question and gives max money?