BSNL has soft-launched ‘Mandi on Mobile’ service in UP – the service enables farmers to call up the BSNL number and ask for the rate of any vegetable, grain, pulse or fruit in any mandi across the state.
The farmer is required to simply name the product and the district and he will be told the tehsil-wise rates.
There are 108 items of ranging from grains, pulses, fruit and vegetables, daily rates of which from any of our 247 mandis, can be availed by dialing this number and by following the simple voice command – source
What’s important to note is that the entire software works on voice-command, – so essentially, OnMobile is testing it’s voice recognition engine (OnMobile acquired Telisma SA, France based voice recognition player).
It seems the service is free now and will be monetized on subscription basis later.
Reuters (RML) too has implemented a similar concept in Punjab