Build a great product, not an MVP: maintaining a reputation of excellence

When you buy an Apple product, you don’t expect it to be in a testing phase. You expect a product of its highest quality and performance.. This hardware development culture is also reflected in the software and service development culture at Apple.

“..if we can’t launch the best experience across all our platforms now, we’re not launching it at all. If we need to wait another year to deliver the best experience for our customers, we’ll wait.”

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