Build as little as possible

After finding a problem worth solving for people worth solving it for, you need to figure out what is essential to build now and what can wait until you’re in business

Start by testing your hypothesis – every minimalist business starts by testing their product/solution with real customers at a small scale

Note – hypotheses’ must be testable and falsifiable (able to be proved wrong)

When validating a hypothesis,focus on the problem not the transaction:

  • Don’t ask: “Would you pay for my product?”
  • Ask: “Why haven’t you been able to fix this already?”
  • Leave businesses that need lots of investment/can’t be tested to VCs
  • Get started by going manual and doing one thing well

You don’t need to know everything in the beginning – learn what you need to know, leverage what you already know and delegate the rest – just get started

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