Building a story inventory

1. False belief chains List all of the false beliefs that your customers may have about your new opportunity, followed by vehicle frameworks, internal false beliefs, and external false beliefs.


2. Experiential learning. Write the type of experience they may have had that gave them that false belief next to each false belief you listed.


3. Narratives. Write the story that the experience inspired in their mind next to each experience.


4. New Bridges to the Light. Consider your own Epiphany Bridge story for each of these myths.

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