Building a Strong Culture

Culture describes how people come together as a group on a day‐to‐day basis. It is not about making people feel good per se, it’s about enabling the mission with the behaviors and values that serve that purpose.

If you want to create a strong culture, you have to drive a more consistent set of behaviors, norms, and values and most importantly you have to focus on consistent and clearly defined consequences, day in and day out.

You know you have created a good culture when most of the organization is willing to defend and promote those values and call out deviations on a day‐to‐day basis.

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