Burrp, after the redesign and repositioning has launched Burrp Pano that lets you tour businesses, by providing the 360 degree view of the establishment.

Burrp Pano enables users to auto explore a venue with a single click or manually survey it with the use of arrows. Unlike a video, one may zoom in and out to notice intricacies of the venue be it  the ambience of a restaurant, the size of the dance floor in a nightclub, the seating capacity of a cinema hall or the display area in an art gallery.

Through an intelligent imaging technique, backed by Genesis, panoramic tours are  obtained by stitching spatial frames together, a process commonly referred to as image stitching or mosaicing. It also serves as a medium for augmented reality based applications, an emerging trend in the West [details here].

This experience is something a lot of premium restaurants/businesses will pay for (few business pano page: Shiro, Infiniti Mall) – especially when it comes from a company which has established itself in lifestyle search business.

Interesting that Burrp is taking media/content route, while Asklaila is betting on offline lead generation channel (read: asklaila launches Voice Search (Call Center Based)..Feasibility vs. Monetization).

[The article is sponsored by Sun Startups Essentials.]