From : Kanwaljit Singh (he is on the board of Yepme, Lifecell, Mast Kalandar, Qwikcilver and Indulge Beverages etc), Angie Mahtaney (CEO of K Mohan, an experienced garments manufacturing firm) , Sridhar Viswanathan (sourcing expert), and Manoj Varghese, currently Dean at XIME Cochin and a former HR director at Google Asia and a Director at Facebook
Funding Amount: Not disclosed.
Funding Round: Angel.
Started by India’s first bra fitter Arpita Ganesh, Buttercups aims to change the way Indian women perceive intimate wear. With more than six years of experience in lingerie, having personally fitted more than 3,000 women and consulted for (and retailed) numerous Indian and international brands, Arpita aims to create a lingerie brand that will help women find their right size, fits and styles, all at affordable prices.
Currently beta launched with select styles in more than 20 sizes in bras, (all 40 sizes will be available by mid-July), Buttercups plans to launch collections in all facets of intimate wear by next year.
The angel funding is being utilized to develop the brand, enhance backend manufacturing and help Buttercups expand its product offering. Focusing as much on customer education as providing quality products, Buttercups aims to capture a significant chunk of the Indian lingerie sector that is currently growing at 42% a year (CAGR).