Food ecommerce in India has been gaining grounds, and latest to join the league is beverages giant – Coca Cola (Coke) with its new website Coke2home.com. Currently the company is will deliver only in Ahmedabad, however it has plans to start in other cities as well. To place orders users’ need to enter their phone number after which users would be contacted by company via phone calls or SMS notifications.
Apart from selling to consumers, the website also allows businesses to place bulk order or monthly supplies of Coca-Cola-products. The company which owns soft drink brands such as Thums Up, Sprite, Limca and Diet Coke is running the service on a trial basis.
Coke promises to deliver the order on the same day if consumer orders before 12PM with payment options like Cash on Delivery (COD). The minimum order for delivery should be Rs.300.
Big consumer Brands Enter Ecommerce in India
India’s largest consumer brand – Hindustan Unilever is planning to build its ecommerce platform. The entry of large players such as HUL and Coke into the e-commerce business is an affirmation that the $10 bn e-commerce market is slowly becoming mainstream, and is ready to accommodate more players.
India’s largest pizza firm had sold Pizza worth Rs 28 crore during the third quarter of FY2013, implying a rising appetite for online purchases. Over the past few years ecommerce in India has been primarily driven by discount, however now consumers are shopping online for convenience and greater options.