There is no dearth of designer/customized t-shirt stores online. From Pringoo to FunkTees and InkFruit to Myntra everyone is trying to sell you the latest designs on the best fabrics. Joining the group lately is TeeSort, a Delhi based startup offering designer t-shirts online.
TeeSort is partially taking the InkFruit route by crowd sourcing the designs and rewarding the designers with royalty of 5% on sales. TeeSort is trying to bring in some attitude to the UI that is expected of a ‘design’ venture and is not your usual off the self e-commerce portal.
TeeSort is also selling offline at retail outlets of Planet M, Ebony and Maya Lifestyle. The startup claims to print the t-shirts at the same place where labels like Armani take shape. Nice marketing pitch but the outsourcing industry has made it possible for a lot of other brands to say the same.
The custom tees market doesn’t look in a very good shape with hardly any reasonable traffic on any site. Myntra has moved customization on a back seat and InkFruit has married to sell on Myntra.
Is premium pricing a deterrent here? We have seen most of the e-commerce recently moving around the proposition of “cheap”, would the same work for t-shirts? 24hoursloot is one site pitching the proposition of “daily deals” for t-shirts and is doing better (in terms of traffic) than rest of the lot.
What do you thin of this space? Do give TeeSort a spin and share your views.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]
