TeeSort – Print Your Tees At The Same Place As Armani’s

There is no dearth of designer/customized t-shirt stores online. From Pringoo to FunkTees and InkFruit to Myntra everyone is trying to sell you the latest designs on the best fabrics. Joining…

There is no dearth of designer/customized t-shirt stores online. From Pringoo to FunkTees and InkFruit to Myntra everyone is trying to sell you the latest designs on the best fabrics. Joining the group lately is TeeSort, a Delhi based startup offering designer t-shirts online.

TeeSort is partially taking the InkFruit route by crowd sourcing the designs and rewarding the designers with royalty of 5% on sales. TeeSort is trying to bring in some attitude to the UI that is expected of a ‘design’ venture and is not your usual off the self e-commerce portal.

TeeSort is also selling offline at retail outlets of Planet M, Ebony and Maya Lifestyle. The startup claims to print the t-shirts at the same place where labels like Armani take shape. Nice marketing pitch but the outsourcing industry has made it possible for a lot of other brands to say the same.

The custom tees market doesn’t look in a very good shape with hardly any reasonable traffic on any site. Myntra has moved customization on a back seat and InkFruit has married to sell on Myntra.

Is premium pricing a deterrent here? We have seen most of the e-commerce recently moving around the proposition of “cheap”, would the same work for t-shirts? 24hoursloot is one site pitching the proposition of “daily deals” for t-shirts and is doing better (in terms of traffic) than rest of the lot.

What do you thin of this space? Do give TeeSort a spin and share your views.

[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]

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