After Amazon, Landmark launches e-books in India

Less than a fortnight after Amazon launched its e-book store and Kindle reader in India, books and music retailer Landmark has launched e-books on its online store (landmarkonthenet.com), reports Medianama.

Currently, it offers around 50 categories in its e-book section such as True Crime, romance, literary and fantasy. Consumers can download books in digital format, and access it on computers including tablets and smart phones.Landmark-ebooks

In fact, this move by Landmark doesn’t come as much of a surprise as it has been trying to revamp its product offering from quite some time in the wake of weak demand for books and CDs and DVDs. Online retailers have also been giving stiff competition to Landmark and other offline retailers.

Earlier, world’s largest online retailer Amazon had entered India by launching e-books and also tying up with digital retailer Croma to sell Kindle e-readers. Kindle direct publishing is also available in India so that authors can self publish onto the Amazon network.

Our earlier poll result shows that nearly 35 % of Indians will switch to e-books if offered huge discounts but a majority of Indians still prefer the dead tree edition. With Amazon and Landmark launching e-books in India, how long can Flipkart hold off on it?

Recommended Analysis: What will make e-books tick in India

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