releaseMyAd has launched releaseMyAd.fm , an online platform that allows businesses to advertise across 24 radio channels in around 86 cities in India. releaseMyAd.fm offers a one-stop online advertising solution with a mix of media planning & buying, jingle production & reporting Services.
“With releaseMyAd.fm, our endeavour remains to effectively service thousands of Businesses aspiring to promote themselves via radio, but lacking the expertise to successfully plan, develop & launch an effective radio campaign”- says Sharad Lunia, Business Head (Digital) , releaseMyAd.
By logging in, an advertiser can specify his target demographics, choose optimized media plans across stations, provide his ad brief and instantly “Go on Air”. The service has been operational in beta over the last few months and has already successfully generated revenues above 28 lakhs, some of the major clients including startups like Knowlarity Communications, Craftsvilla.com, Housing.com, 3sIndia.
Kolkata based releaseMyAd consults businesses on their media planning in terms of the number of Ad spots to play per day & their duration to effectively register an impression on their target listeners. Also, releasemyad assists in developing Radio Jingles & Ads specific to creative briefs which is where it has the potential to get more out of customer’s wallet.