Buy Fresh Fruits, Vegetables and Groceries Online in Mumbai from ShopVeg

Online grocery stores should not be a new concept for you if you are a regular reader of Not very long ago, we featured startups like ZopNow, Aaramshop,,…

Online grocery stores should not be a new concept for you if you are a regular reader of Not very long ago, we featured startups like ZopNow, Aaramshop,, and Farm2Kitchen, that bring grocery shopping online. is a Mumbai based startup that also has fresh fruits and vegetables to its inventory list in addition to groceries. Another way it is different from its cousins is that it is perhaps the first of its kind in Mumbai (?). Apart from Zopnow, which is located in South Bangalore, all the other aforementioned online grocery stores are located in the NCR region.

The site is beautifully designed and picking up and adding items to the shopping cart is easy and interactive. The checkout process is smooth, but one thing that I found awkward was the application’s confusion while adding quantities in fractions. When I tried to add half a kg tomatoes, for instance, it neither added it to the cart nor threw up a validation error, though the tomatoes animated and ‘flew’ to the cart. When I tried to add 1.5 kg, it added one kg.


Apart from this minor bug, ShopVeg is a useful app. The delivery is done in either a morning slot (10am—1pm) or an evening slot(8pm—11pm) the same day or the next day. You could also do an advance order or a preferred date and slot. They offer free home delivery for orders above Rs. 200. The current mode of payment is only COD, which makes sense if you are shopping for fruits/veggies only which would cost like a hundred or two but is a bit of a hassle if you buy groceries which can easily cross a couple of thousand rupees, till they finalize the process and start accepting cards online. The store has a carefully drafted termsofuse that also mentions a customer-friendly return and refund policy if a product is unavailable or delivered in an undesirable condition.

The founding team comprises of 2009 IIT graduates Saurabh Dhapodkar and Koushik Mandal, and the operations started August 2011. Currently they cater to a handful of localities in eastern Mumbai (Powai, Ghatkopar, Andheri(E), and Vikhroli), with a store located in each one of those localites, and plan to extend their services to other parts of Mumbai. The promovideo also talks about an android app though I couldn’t find one either on the portal or in the Android market. Looks like this is still in the pipeline.

If you are in Mumbai, give ShopVeg a spin and let us know your experience.

Will the Indian vegetable buyer switch over to a mode where they cannot handpick each and every veggie that goes in the cart? Will such a model last or is it just a new experiment with e-commerce?

1 comment
  1. Hi,

    I am looking for the opportunities from your site for supply the tomatoes (other vegetables) in huge quantity (required by you) on daily basis. I will assure you that i will supply the tomatoes with wholesale rates.

    I am farmer from satara region and looking for the best opportunities for farmers growth.
    hope you will contact soon.

    Wholesale rates
    best quality
    much more

    Raj Jadhav
    +91 9623753538
    (Software developer @ symatec Baner)

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