While ecommerce is the flavor of (VC) season, very few companies are looking beyond electronics and gadget products. Infact, the VC money has forced everybody to sell the same category leaving the field wide open for niche products.
Nethaat.com is an online marketplace for the sellers of handmade items with categories from artisans,artists,designers and home makers. Sellers can go to Nethaat platform, create their online store in minutes and start selling their hand created treasures in minutes. Every seller gets his sub domain name and paypal is integrated for payments to reach directly into sellers account.Currencies are displayed in locally as per the country IP .
Given that the major buyer market is outside India, Paypal integration might just suffice for now and the business model of this NCR based startup is twofold – the company follows freemium model and charges commission to sellers.
The freemium service enables sellers to host up to 25 products for free and in order to sell more, they need to move up to PRO account. As far as commission is concerned, the company charges 3.5% to sellers, once the sale is realized.
Nethaats offers following features to sellers:
- Haating: This is an online negotiation feature on Nethaat.Sellers ,apart from their normal online store can display their excess inventory stock or any item they wish to put on sale for better turnaround.
- Locker: This is a secured place on nethaat for any seller , who doesn’t want to show his unique creations / designs to the world for being copied. Locker can be only accessed by any one ,whom the seller wants ,by use of limited time password.
- Workshop : This is a module where buyer can get any of the items custom created from any seller.
- Remind me: Any one can feed their friends or relatives important dates like birthday,anniversary etc and get reminded with options to buy giftcards and items from the sellers.
Do give NetHaat a spin and share your comments. A feedback to the team – http://nethaat.com redirects to http://nethaat.com/featured_store_information.php which is a dead page [a simple issue, but you need to fix such bugs in your QA cycle].
As far as the team is concerned, the company has two cofounders [Rakesh sonava is a supply chain professional and an alumni of indian institute of materials management (IIMM)/Schulich school of Business,York university Toronto with PG and specialization in Supply chain management and Roshan agarwal ,an IT/IPR professional].
Similar Startup: Bangalore Startup, Aporv Brings Indian Handicrafts Online