Lately atleast 3 out 5 startups that we review are into eCommerce. Everything in India is moving online and now it seems this a make or break time. We will either see a boom or a bubble burst. Given that even niche categories are seeing multiple players, the competition is forcing cut down in margins and most of the funding money is going into marketing.
Zivame is a Bangalore based eCommerce startup targeting one such niche, Lingerie. Zivame is bringing popular brands like Amante, Bw!tch, Hollywood Fashion Secrets, Enamor, Jockey, Lovable and Triumph etc. for over 200 lingerie styles to choose from: bridal lingerie, plus size lingerie, everyday wear, shapewear, lounge wear, nightwear, swimwear etc.
The startup is attempting to replicate the offline shopping experience by offering detailed product pages with in-depth descriptions and images, allowing users to understand the look and feel of a piece of lingerie. Users can browse by category, brand, color, and size and even choose lingerie by identifying what they want to wear it under.
The startup is trying to build a personality around its service with some chicky mascots as its trial room fitters.
Zivame plans to expand its portfolio of products for women to include sleepwear and other women’s apparel and also premium international brands in the women’s apparel and accessories.
ShopImagine and OyeGirl are competing startups targeting the women eCommerce space. Both don’t seem to be doing any good in terms of traffic.
Next time you buy lingerie online, do check out Zivame.