Soon, Pay For Your McChicken Online [McDonald’s E-commerce Foray in India]

McDonalds French FriesFast food giant McDonald’s is planning to take their online McDelivery site to the next level, by adding a payment gateway to their existing service. With this new system in place you will be able to pay using your credit cards.

NextBigWhat has learned from sources that the fast food chain has tied up with DirecPay, a payment gateway solution offered by the Times Group, to offer this service.

Currently, the quick service restaurant chain accepts payment for online orders on delivery. The move comes at a time when  more and more consumers in its target segment take to e-commerce services and food e-commerce has begun to gain some traction in the country.

Aided by the proliferation of smartphones in India and improving Internet infrastructure, the trend of buying food and beverages online is catching up fast in India, especially in the fast food segment.

Recently, beverage giant Coca Cola (Coke) decided to go the e-commerce way in Ahmedabad, Gujarat. The company has launched a new website Coke2home.com through which residents of Ahmedabad can order its products to be home delivered. This service is not restricted to residential customers, but also to commercial customers who wish to order in bulk. All you need to do is order with your mobile number and the company will contact you to complete the transaction.

Domino’s, India’s largest pizza restaurant chain sold Pizza worth Rs 28 crore during the third quarter of FY2013, the earnings report of Jubiliant Foodworks, its franchise in India shows. The interesting part of this report was that 14.2 percent of this sale was accounted for by delivery based orders coming through their online e-commerce services(web+mobile app).

Indian consumer goods giant Hindustan Unilever was also recently in the lookout to add on e-commerce capabilities.

Following the launch of Amazon in India, competition in the ecommerce space has been heating up. Online consumer goods superstore Flipkart, yesterday launched their new payment gateway service PayZippy, to open up a new source of revenue for the company. This move might also be a very strategic one considering the large number of companies (Retail, FMCG and restaurants) going the e-commerce way. Flipkart has plans to launch an online prepaid wallet to enable one click check outs as well.

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