Looking for Hollywood movie posters? If you are a poster freak, you’d know that importing individual prints and posters from international websites is quite a pain in the butt and importantly, it pokes a hole in your pocket too (+ nightmares of visiting local customs, if you are unlucky).
OyeBazaar is a Bangalore based startup that has launched an online store where you can purchase posters, canvas prints and re-prints of artworks from across the world with prices starting at Rs. 199/-, including shipping costs.
Whether it’s your home or your office space that you want to decorate, OyeBazaar boasts of a good collection – from the funky pop-culture posters to elegant Van Goghs and intriguing Picassos (to Kurt Cobain, Bob Dylan, Jimi Hendrix etc). The site has done a great job of categorizing different poster types and is aiming revenues of INR 1 cr over the next 12 months.
Here is a short QnA with Rahul Rao, cofounder of OyeBazaar.
1. How big is the market? What’s the target segment you are running after?
Our target market would include individuals from the SEC A / B categories, interior designers, corporate offices, resorts and hotels. We are confident of exceeding over Rs. 1 crore in sales over the next 12 months and touching the Rs. 5 crore mark in 2013.
2. What has been the traction so far?
We launched on 18th of December and haven’t done any direct marketing yet. The SEO work done by our programming team is really paying dividends. We’ve had a few dozen orders come in so far – all from people who have stumbled upon oyebazaar.com while searching for a particular poster. For ex, googling “jimi hendrix poster india” will show us as the second or third option.
We expect sales to cross the 100 orders a day mark around March / April when we start selling posters within a 1 to 2 day delivery promise throughout India.
3. Who are your competitors?
There are a few sites out there that are doing something similar – ArtEmporio.com & ArtJini.com. The reason why I know that OyeBazaar.com will become the biggest player in this niche category is because we offer more products than anyone and we will be very competitive with our pricing.
Do give OyeBazaar a spin and share your feedback/suggestions with the team.
Do you think the market is BIG enough for a service like this? Or the real market for OyeBazaar lies in enterprise segment (interior decorators, hoteliers, pub owners et al) , i.e. B2B?.