Tirupati-based DoloArts: Where Ecommerce Meets God

Apart from India Doloarts products are being sold out in Major parts in USA, UK, Canada, Malaysia, Singapore etc. Around 30% of total sales we are getting for other countries.

Yes, you read that right. A startup based out of Tirupati, that is based around what else but devotion. DoloArts.com is basically an e-shop that connects people around the globe to the world of art with inspiring and timeless creations of valuable pieces of divinity in the form of lighting frames, digital photo frames, art frames, hand and pivoted works, gold plated frames, and Tanjore paintings.

DoloArts has a list of categories around each of these products, and also provides custom frames that you can use to add your photos in. Photos and paintings are available in a host of sizes starting from 10″ x 8″ to  36″ X 24″, and the prices increase proportionately. Frames cost you Rs 500 to Rs 5000 and Tanjore Paintings would make your wallet lighter by Rs 10,000 to Rs. 40,000. For most products, delivery is free all across India, but chargeable for international shipments based on the weight of the product and location delivered to.

The fare at sale itself is a huge collection of religious artististic framers and encompasses a host of options when it comes to the borders of the frames and the photos themselves. Users can also request for specific kinds of creations and custom frames. For existing items, users can enquire about the source and authenticity of every piece that is available.

The DoloArts.com UX is nothing exceptional but serves the purpose and is easy to navigate through without being cluttered. A very useful feature is the on-hover zoom that lets you look at finer details on the painting/frame.

Other than the usual suspects of netbanking and credit cards, Doloarts also accepts cheques. Another interesting mode of payment Doloarts.com practises is the partial Cash on Delivery Option in which 50% of the amount is paid at the time of placing the order (especially for high end products) and remaining amount at the time of delivery. Also, they have a 14-day return policy.

Doloarts.com, a product of GLS Systems is a self funded organization started with a corpus of 60 Lakhs. This is now a team of a total of around 30 individuals. The PHP-based portal, is developed completely in-house. DoloArts.com was the brainchild of Raja Sekhar, also Director, GLS Systems, and aided by Chirag, Head product support and maintenance, and Murthy, who leads customers support and delivery services. Here is a short Q&A with the team:

How do you source the artwork?
Doloarts is specialized in finding the right art for users. We always endeavours to fathom the overall art direction to seek the most appropriate art pieces. we source our art work from our various list of artists we represent from various art galleries.

This may be a no-brainer, but what advantages do you have being based out of Tirupati?
The historical place Tirupati is home for various Devotional and Traditional arts which let you to explore the vibrant arts and crafts in India. Being in the cultural city of Tirupati we have the passion for industry to bring the great works of Indian contemporary arts & crafts to all over the World and make our tradition and arts still alive has helped to emerge around religion, depicting various gods and goddesses with high quality service with original paintings and sculptures conceived and created by best Contemporary Art. We are maintaining our own workshop with artisans having expertise in art carving even from prehistoric times and continuing the glorious traditions of divinity for generations.

Who are your typical customers?
Whatever product we are selling, or whatever product or service Doloarts.com business offers, we need a steady stream of customers to keep your business going.We span from lower income to upscale. Doloarts.com products are bought for Corporate Offices, Resorts, Restaurants and Homes, Esteemed Individuals, Major International Airlines, etc.

I see that you deliver internationally as well. Which are the other countries that garner the highest traffic? What percentage are international sales of total?
In order to create a cultural bridge to India and also to international community at large Doloarts.com came in to existence. Apart from India Doloarts products are being sold out in Major parts in USA, UK, Canada, Malaysia, Singapore etc. Around 30% of total sales we are getting for other countries.

Future plans?
Specialized custom photo frames is the special feature of Doloarts.com and we are focusing more on instant gallery quality and canvas printing feature with the best customer experience with stunning photos crafted to your specifications. Re-merchandising efforts, we have advisory and specialized art storage by adding a new dimension to business and also to online presence .Our methods which allows us to improve the online presence all over the world.We now have instituted variable pricing for different categories. We are maintaining most useful information to our serious visitors worldwide.

If you appreciate religious art, or are looking for an addition to your pooja-room, give DoloArts.com a spin and let us know.

[This startup coverage is part of Pluggd.in’s 65 startup special series, which is supported by Nexus Venture Partners. If you are a product startup, submit your details here.]

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