Just IN: Indian Startup, BuzzGain Acquired by MeltWater

BuzzGain, a social media tracking service that helps brands in understanding their customers (and trends) better has been acquired by MeltWater, US based company (the deal happened in Dec’09).

BuzzGain (read their State of Indian Blogosphere report) is much more than a regular social media monitoring tool and its core USP is that it tracks influential voices across blogs/twitters and helps brands find out these influencers.

The startup has managed to grab clients like Mercedes Benz to Infosys with deal sizes as small as $1,000 to $12,000.

Mukund, the deal maker

I have known BuzzGain Founder, Mukund Mohan for quite some time and he is one of those deal makers that can inspire hell lot of geeky entrepreneurs to move their ass and start selling.

Eat this – 1,036 Demos within few months of starting BuzzGain (he embarked on 3 demos a day mission) and he converted 114 customers. How many of us will have the patience to keep going with 900+ rejections?

And this is Mukund’s third exit – he is working on his fourth startup now.

Hear him share some real ‘dhandha’ concept (he calls himself a business entrepreneur and not technology entrepreneur) @ the UnPluggd event.

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