Byjus ketchuppy ad : Makes sense?

Spotted this at a superstore.
Does this make sense ? I mean what has ketchup gotta do with Byju’s learning app?
Byju’s also recently ran the SRK ad which to me seemed pointless – but this one is definitely. Pointless.
If a company wants to ride on an existing player for distribution/cobranding, atleast the customer intent should have some level of overlap. Right?
What’s your take?

Join 2 million subscribers

A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.
nextbigwhat We would like to show you notifications for the latest news and updates.
Allow Notifications