Byjus ketchuppy ad : Makes sense?

Spotted this at a superstore.
Does this make sense ? I mean what has ketchup gotta do with Byju’s learning app?
Byju’s also recently ran the SRK ad which to me seemed pointless – but this one is definitely. Pointless.
If a company wants to ride on an existing player for distribution/cobranding, atleast the customer intent should have some level of overlap. Right?
What’s your take?