Micromax Ventures Into Windows Phone, Announces Canvas W121 and W092

At the Build event in April, Microsoft’s VP of Windows Phone Joe Belfiore announced that the company had partnered with Indian OEM Micromax as a hardware ally for its mobile operating system Windows Phone. Today, Micromax unveiled two Windows Phone handsets: Canvas Win W121 and Canvas Win W092.

Embracing its successful Canvas lineup, Micromax added Win W121 and Win W092 handsets running on Microsoft’s latest operating system Windows Phone 8.1. The phones will hit the stores next month.

Micromax-WIndows-Phone

Neither of the devices are high-end, though. But a few sources have told us that Micromax is working on a few more Windows Phone-powered handsets, some of which will be high end as well. The dual-SIM capable, Canvas W121 sports a 5-inch display and is powered by 1.2 GHz Qualcomm Snapdragon 200 and packs 1GB of RAM. It has a 8MP shooter with LED Flash at the back and 2MP camera upfront. It is equipped with proximity, gravity, and light sensors, and an accelerometer. The 8GB internal memory can be expanded to 32 GB via micro SD card. The handset has been priced at Rs 9,500.

Canvas W092 on the other hand is a low-end Windows Phone handset. It sports a 4-inch display, the same processor and RAM as of W121. It also has the same 8 gig internal storage, which can be expanded to 32 gigs via microSD. On the down side, it has a 5MP camera at the back, and 0.3MP camera upfront. Though for the Rs 6,500 price point, the phone is really good. In fact, it could fare against the every so popular Moto E. Both the Canvas devices sport Dual-SIM capability, which is a selling factor in India.

Does it matter?

Now that Windows Phone ecosystem has more apps, and more importantly, the maturity the new operating system, Windows Phone 8.1 brings, Micromax’s decision to venture into Windows Phone is rather smart. As noted by Stephen Elop in a recent interview, the only company which is really making money by selling Android smartphones is Samsung. Hence, when Micromax looks into other emerging platforms, it is, though a bold, but a very well thought-out strategic move.

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