Capillary has raised 300 crores funding led by New York-based private equity firm Warburg Pincus and has acquired Martjack and learning company, Ruaha labs.
Existing investors Sequoia Capital and Norwest Ventures also participated in this round.
In April of ths year, Capillary raised 9 crores by way of a term loan from SVB India Finance at an annual interest rate of 15.15%.
Capillary’s cloud-based platform, which can integrate into virtually any point-of-sale device, offers a one-stop solution for retail marketers to engage with their customers, by capturing and analyzing customer data, and enabling targeted customer communications to increase loyalty and engagement. By combining big data with a robust analytics engine, Capillary optimizes the relevance and profitability of personalized offers to consumers in real-time, significantly increasing both loyalty and sales.
This enterprise funding deal comes at an interesting time, when Indian investors are mostly busy investing in food and grocery businesses.