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Retail solutions provider Capillary Technologies raises $15.5 mn from Sequoia and Norwest Venture Partners

Cloud based software solutions provider Capillary Technologies today announced that it has closed a $15.5 million Series A round of venture financing led by Sequoia Capital and Norwest Venture Partners (NVP). Existing investor Qualcomm Ventures also participated in the round.

Mohan Kumar of NVP and Shailesh Lakhani of Sequoia have joined Capillary’s board of directors. Capillary will use the capital infusion to further penetrate the billion dollar small retailer market in the country, extend its offerings to retail-akin industries like healthcare and hospitality, and enhance its product portfolio to meet the needs of a broad range of retailers worldwide, the company’s co founder Aneesh Reddy said.

Capillary’s cloud-based platform powers customer engagement, clienteling, loyalty and social CRM solutions for more than 100 brands across 10,000 stores in India, South East Asia, Greater China, Middle East, South Africa, United Kingdom and the United States. Capillary’s customers include Raymond, Pizza Hut, Puma, United Colors of Benetton, Peter England, Store21, Robinsons and Nike.

Capillary’s patent pending cloud platform integrates customer engagement tools, social and mobile experiences.

By combining big data with a robust, cloud-based analytics engine, Capillary optimizes the relevance and profitability of discounts and personalized offers to consumers in real time to increase loyalty and sales. A retailer can engage customers while in store via their mobile phones and encourage additional purchases while the customer is still on premise. Capillary’s platform also allows retailers to integrate social media at the point of sale.

Over the past 4 years, Capillary has captured over 60% of the organized retail sector to become the largest Retail CRM provider in India, the company claims.

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