Capillary Technologies, which develops omni-channel CRM platform for retailers has acquired Sellerworx for an undisclosed amount, to fortify its omni-channel product portfolio. Sellerworx provides cloud-based software for retailers and e-commerce to manage inventory, pricing, returns across different marketplaces.
“With a suite of solutions already in place, Sellerworx’s acquisition will help Capillary to further strengthen its promise to customers. Firstly from e-Commerce perspective, brands / retailers can scale online sales and reach the 5-10% online sales/overall sales benchmark – through seamlessly getting access to marketplaces along with own brand store front. Overall, retailers can increase customer reach, engagement, sales, LTV across in-store, web, mobile, mobile app, social and marketplace channels,” the company said in a statement.
Founded in 2008, Capillary is backed by Warburg Pincus, Sequoia Capital, Qualcomm Ventures, Norwest Venture Partners, and American Express Ventures. The company claims its products are being used in 20,000+ stores, by 250+ enterprise retailers including Unilever, Wal-Mart Stores Inc and the Landmark Group, Calvin Klein, Gap, Starbucks, Pizza Hut and Puma.