CarDekho has acquired BuyingIQ.com, an intelligent shopping engine to add analytics strength to its product portfolio.
This is CarDekho’s second acquisition within a year, the last one being the prominent auto portal Gaadi.com in Sep’14.
Buying IQ was founded in 2012 by IIT graduate Piyush Taneja and BITS Pilani graduate Saumitra Purohit, who were later joined by Avinash Kumar (ex-Booz & Co.). BuyingIQ.com, primarily a price comparison portal, took a more comprehensive analytical approach by bringing in data-driven buying recommendations. Since its inception, BuyingIQ has grown its user base multi-fold and at present, claims to serve over 1.2 Million users every month via its website and android app.
In our next step to become a global auto classifieds giant, Cardekho’s aims to harness this strength of BuyingIQ in its services for car dealers and consumers. In the age of big data, great innovation for developing customer driven solutions comes from analytics. There are also synergies between BuyingIQ and other products of GirnarSoft such as PriceDekho.com and a lot of exciting work will happen on that front too.” Amit Jain, CEO and Co-founder of GirnarSoft