CashUrDrive – Get Paid to Display Ads on Your Vehicle

Permission Marketing is in and will very soon hit the road. CashURDrive is an on-vehicle advertising company that enables vehicle owners to putup ads on their vehicle and get  petrol…

Permission Marketing is in and will very soon hit the road.

CashURDrive is an on-vehicle advertising company that enables vehicle owners to putup ads on their vehicle and get  petrol redemption coupon in return.

Once a vehicle owner registers, cashurdrive ‘pumps’ in vinyl-wrapped ads (covering the four doors and leaving out the boot, bonnet and fenders) and installs a vehicle tracking system (VTS) through which clients can locate their advertisements [source]

As of now, 12,800 vehicles have registered with the site and the company is planning nation wide expansion (in talks with big advertisers as well).

A model like can easily be short-circuited and hence, cashurdrive has taken couple of measures to maintain the sanity in the system.

Apart from vehicle tracking system, petrol pumps also work as check-centres to ensure that the vehicle owners haven’t removed the ads (the stations will redeem coupons only for vehicles carrying the vinyl ads).

Cashurdrive has received Rs. 1 crore investments from VC Hunt Global.

Do give cashurdrive a ride and share your comments.

Do you think this idea will ‘fly’?

Interestingly, the founder shares that this idea came up in one of the discussions@ Orkut group.

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