The more you can get the people in your audience to engage with your content in different ways, the more likely they will be to buy from you.
While focusing on a specific niche, a business can repurpose a piece of useful content in many ways to reach out to a wider audience.
An email subscriber is entirely different from a Facebook fan, a Twitter follower, or a LinkedIn connection. By following you on social media, people only signal to you that they tolerate you in their feeds, nothing more. You’re part of their content machine. When someone gives you their email address and invites you into their inbox, they volunteer to become a part of your content machine, your project, and your life. You get to control 100% of the content you send to them, you can contact them at any time and you can start week-long 1-on-1 conversations.